Beijerinvest is acquiring Balustradedesign, which manufactures custom-made balustrades for patios, balconies, and indoor spaces. The products are sold directly to customers online. The product line has been successfully internationalised, and the majority of sales are exports. Together with Beijerinvest, the company is now continuing its growth journey.
Balustradedesign was founded in 2010 by cousins Andreas Wedberg and André Svensson, who together simplified the process of purchasing and efficiently manufacturing glass balustrades. Through the company’s online store, customers can now design and order custom-made balustrade products that are delivered directly to their doorstep.
“Balustradedesign works in a modern way. Through digital solutions they have made the difficult easy – simplifying the buying process for customers and streamlining production and logistics. The offer has also been successfully internationalised,” says Anders Eller, CEO of Beijerinvest.
There were happy faces when the agreement was signed at Balustradedesign’s premises in Ängelholm. From left: Per Bodén (Beijerinvest), Andreas Wedberg (Balustradedesign), Anders Eller (Beijerinvest) and André Svensson (Balustradedesign).
Founder and CEO Andreas Wedberg will remain a partner. In that role, he will take the next step together with Beijerinvest.
“I’ve now found a partner who can help us in our continued development. I was drawn to the industrial and long-term ownership philosophy, combined with the entrepreneurial culture at Beijerinvest and the Wall family, which is a perfect fit for us,” he says.
In 2019, Balustradedesign will move to larger facilities and make investments that will double its manufacturing capacity. At the same time, new products will be launched. The company also aims to grow through acquisitions, where its in-house digitalisation expertise will provide additional leverage.
Since its inception, the company has experienced strong growth, and in 2018, its revenue totalled just over 50 million kronor. Its primary market is Sweden, and its other current markets include Norway, Denmark, Finland, Germany, Austria, and France. Balustradedesign is based in Ängelholm and has approximately 30 employees.
For more information:
Andreas Wedberg, CEO, Balustradedesign, tel. 070-733 47 80
Anders Eller, CEO, Beijerinvest, tel. 070-389 50 77
Balustradedesign is a young and innovative company that sells balustrades for patios, balconies, and indoor spaces online in Sweden, Norway, Finland, Denmark, Germany, France, and Austria. Customers design their own balustrades at rackesbutiken.se and have the products delivered right to their doorstep. In 2012, the owner of Balustradedesign received the Erik Paulsson Scholarship, “Entrepreneurs of the Year in Bjäre – Ängelholm.” Thanks to its growth, the company was awarded the “DI Gazelle” and “Super Company” honours for the third consecutive year in 2018.
Beijerinvest is a family-owned investment firm with no exit timeline that owns and develops well-managed companies with a strong entrepreneurial culture. The focus is on companies with clear growth and development potential where Beijerinvest can help accelerate their development. Beijerinvest is owned by the Wall family, which also holds stakes in the publicly traded companies Beijer Alma and Beijer Ventures. The group also includes foundations and organisations that support entrepreneurship, research, and education. For more information, visit www.beijerinvest.se.
