Räckesbutiken Sweden AB, a Swedish e-commerce company specialising in balustrade solutions for the home and garden, is continuing its European expansion. The company has now launched in the United Kingdom under the new brand Balustradedesign via the local e-commerce site balustradedesign.co.uk.
“We see the United Kingdom as a natural next market in our growth journey. Following our success in 13 European markets, we have built a model for local e-commerce with customer service in each language – something we are now bringing to the UK,” says Björn Johansson, CEO of Räckesbutiken.
Digital tool for made-to-measure balustrades
Balustradedesign offers British customers the same customer journey that Räckesbutiken has established in the rest of Europe: a digital design tool for creating your own balustrade, made-to-measure manufacturing in Sweden and delivery straight to your door.
A simple and secure customer journey
“We know that many customers are frustrated by balustrades that are too generic, too complicated to install or too expensive. Our offering is based on making the process simple, inspiring and safe – from design to installation,” says Björn Johansson.
Swedish quality and design
“For us, every balustrade is unique. We want to give British customers the same opportunity to create solutions that suit their homes and lifestyles, with Swedish quality and design at the core,” adds Björn Johansson.
About the company
Räckesbutiken was founded in Sweden in 2011 and has grown into one of Europe’s leading online retailers of balustrade solutions. Today we are present in 14 European markets and help thousands of customers every year with made-to-measure solutions for gardens, patios, balconies and stairs. The UK launch marks an important milestone in our ambition to become Europe’s leading supplier of balustrade solutions for both private and professional customers.
For more information, contact:
Björn Johansson, CEO of Räckesbutiken Sweden AB
bjorn.johansson@rackesbutiken.se
+46 706 68 71 15
